AI Designer
Creative, commercial and production intelligence owned by Digital Turn.
What should this brand create next?
Stage 2 connects the brand archive, Design DNA, market evidence, sales history and taste memory into one design decision system.
Designer Brain
scoring dimensions across DNA, originality, trend, commercial strength, luxury, feasibility, cost, collection fit and similarity risk.
Archive Learning
Upload old campaigns, catalogue images, garments and references. Vision analysis converts them into reusable brand signals.
Evidence Research
AI can run live web research when enabled, save research runs and keep source evidence separate from brand-owned DNA.
Concept Development
Create, score, revise and visualize original garments while keeping feedback and version history.
Stage 2 workflow
New Design Brief
Give AI as much or as little direction as you want. It asks only for inputs that materially affect the outcome.
Creative Director Assessment
Brand Design DNA
DNA principle
Archive-derived signals and explicit human rules are both stored. Hard negatives are valuable: what the brand would never do is as important as what it loves.
Current DNA Signals
Archive & Reference Intelligence
Upload multiple archive images, campaign references, old garments, sketches or textile details. AI reads silhouette, colour, print, embroidery, placement and reusable DNA signals.
What AI extracts
Research Lab
Run evidence-backed market research. Sources inform opportunity and whitespace; they do not become permission to copy designs.
Research discipline
AI separates observed market evidence from inference, highlights saturated directions and converts whitespace into original brand-specific opportunities.
Autonomous Designer
Tell AI the business mission—not the garment. It pitches directions using the selected brand's DNA, feedback, archive, research and sales context.
Opportunity Board
Collection Architecture
Turn a direction into a balanced assortment instead of generating unrelated pretty garments.
Assortment logic
AI plans hero, statement, elevated core, commercial core and experimental pieces while checking repetition, colour balance, silhouettes and production load.
Collection Plan
Concept Studio
Create one article as a fully reasoned design concept with textile placement, construction, BOM, scorecard and visual prompt.
Current Concept
The active concept ID and version are retained for revision and visual generation.
Design Specification
Sales Intelligence Import
Upload Shopify / ERP / merchandising CSV
Any column layout is preserved as raw structured data. AI uses recent rows as commercial context; later stages add field mapping and deeper analytics.
Taste & Feedback Memory
Every meaningful approval/rejection becomes structured preference data tied to the active workspace. It is retrieved in future design calls.
Install AI Designer on this device
Standalone PWA with the same live Digital Turn deployment and workspace.
Push Notifications
Notifications are subscribed per device and active brand workspace.
Stage 2 alerts
Archive analysis, live research and concept visual completion can notify subscribed devices for this workspace.
Production Pack — Stage 3
Stage 2 establishes the design/collection/version engine. Stage 3 will convert approved concepts into technical flats, print/embroidery maps, BOM, costing, cutting/stitching instructions, QC and department-specific downloadable packs.