AI Designer
Creative, commercial and production intelligence owned by Digital Turn.
What should this brand create next?
Stage 2 connects the brand archive, Design DNA, market evidence, sales history and taste memory into one design decision system.
Designer Brain Strength
Add brand information to strengthen AI decisions.
Archive Learning
Upload old campaigns, catalogue images, garments and references. Vision analysis converts them into reusable brand signals.
Evidence Research
AI can run live web research when enabled, save research runs and keep source evidence separate from brand-owned DNA.
Concept Development
Create, score, revise and visualize original garments while keeping feedback and version history.
Evidence before design.
AI Designer now fuses Brand DNA, Shopify performance, visuals, competitor references, current market evidence and future signals before recommending what to create.
New Design Brief
Give AI as much or as little direction as you want. It asks only for inputs that materially affect the outcome.
Creative Director Assessment
Brand Intelligence Layers
AI Designer separates permanent identity from evolving taste and commercial evidence, so new trends never overwrite what fundamentally makes the brand itself.
Build the Brand Brain automatically
AI reads the onboarding brief, archive, commerce signals, references and feedback, then proposes structured DNA for approval. Nothing becomes permanent until you approve it.
Add Design Intelligence
DNA principle
Archive-derived signals and explicit human rules are both stored. Hard negatives are valuable: what the brand would never do is as important as what it loves.
Current DNA Signals
Teach AI what actually sells.
Combine Shopify catalogue visuals with order performance so AI learns which silhouettes, colours, products and price points win commercially—not just which designs look attractive.
Connect Shopify
The brand never shares an API password with Digital Turn. Enter the store domain, press Connect, and Shopify opens its own permission screen. The store owner approves access directly with Shopify.
Advanced fallback: connect with an Admin API access token
Use only when OAuth is unavailable. Digital Turn administrators can paste a store-generated token; it is encrypted before database storage.
Shopify CSV / ERP
Upload exports even when live Shopify is not connected. AI maps messy columns and extracts commercial patterns.
Product Performance Board
Mark hero products and strategic exceptions. Human judgment can override raw sales where a couture/editorial piece matters to brand equity.
Tell AI what the brand admires—and why.
Links and uploaded samples are treated as evidence and taste signals, never as permission to copy. AI separates the liked element from the source design.
Taste extraction
AI stores the specific reason a reference matters—palette, silhouette, placement, proportion, craft, mood or market positioning—so it learns taste without cloning.
Reference Board
Trend & Future Intelligence
A live forecasting brain that distinguishes established trends from early signals, likely saturation and brand-ownable future opportunities.
Signal Ladder
Rule
Trends are signals, never instructions. Every output must explain how the signal can be translated into original brand language.
Archive & Reference Intelligence
Upload multiple archive images, campaign references, old garments, sketches or textile details. AI reads silhouette, colour, print, embroidery, placement and reusable DNA signals.
What AI extracts
Research Lab
Run evidence-backed market research. Sources inform opportunity and whitespace; they do not become permission to copy designs.
Research discipline
AI separates observed market evidence from inference, highlights saturated directions and converts whitespace into original brand-specific opportunities.
Autonomous Designer
Tell AI the business mission—not the garment. It pitches directions using the selected brand's DNA, feedback, archive, research and sales context.
Opportunity Board
Collection Architecture
Turn a direction into a balanced assortment instead of generating unrelated pretty garments.
Assortment logic
AI plans hero, statement, elevated core, commercial core and experimental pieces while checking repetition, colour balance, silhouettes and production load.
Collection Plan
Concept Studio
Create one article as a fully reasoned design concept with textile placement, construction, BOM, scorecard and visual prompt.
Current Concept
The active concept ID and version are retained for revision and visual generation.
Design Specification
Sales Intelligence Import
Upload Shopify / ERP / merchandising CSV
Any column layout is preserved as raw structured data. AI uses recent rows as commercial context; later stages add field mapping and deeper analytics.
Taste & Feedback Memory
Every meaningful approval/rejection becomes structured preference data tied to the active workspace. It is retrieved in future design calls.
Install AI Designer on this device
Standalone PWA with the same live Digital Turn deployment and workspace.
Push Notifications
Notifications are subscribed per device and active brand workspace.
Stage 2 alerts
Archive analysis, live research and concept visual completion can notify subscribed devices for this workspace.
Users, Rights & Brand Access
Only administrators can create accounts. Give each user only the brands and capabilities they need.
Production Pack — Stage 3
Stage 2 establishes the design/collection/version engine. Stage 3 will convert approved concepts into technical flats, print/embroidery maps, BOM, costing, cutting/stitching instructions, QC and department-specific downloadable packs.